Thursday, September 9, 2010

Colour-Blind

I created this blog because I read a lot of magazines and enjoy popular media culture, but I find there is something missing. It is colour. I enjoy seeing a lot of Caucasian and tea-dipped black women in the magazines and in commercials, but that's all I'm seeing. As a young woman navigating life and finding an identity, seeing an absence of Black people in luxury ads and happy-go-lucky commercials and magazines is disturbing, even when you know yourself that there is a myriad of successful Black and minority people out there. Why are they not shown in our pages? Why is their face not plastered on BMW and Mercedes Benz ads over the freeway? It is all for "business" reasons, but the thing is, I know my dollars are going to the same places as everyone else...yet only one kind of face is being shown on the ads. And I'm sick and tired of it.

I'm here to show you a WHOLE lot of color. Color in makeup, luxury brands, ads, paparazzi pics and bios of our successful and beautiful race when the media outlets REFUSE to do so. They show tea-dipped white women (Black models who are white in every way but their skin...I got this term for the September 2010 Elle! magazine issue) and I don't think to be beautiful and successful or even attractive we must adhere to the same standards as a White woman. We do not have to straighten our hair and wear hair extension to ease our way into polite society. We do not have to be a size zero (although you should be eating healthily) and we do not have to be ashamed of our skin if we are of any darker shade than Halle Berry! Dark-skinned Black women are just as beautiful as our light-skinned counterparts, and we need to take pride in that.

Listen women, just listen. We are told to be ashamed of our thick 'gorilla' lips as I have heard on the racist forum Stormfront.org, yet non-colored women are paying big bucks to thicken their pouts with Botox and other fillers, or expensive lipglosses that come with lip-plumping enhancers. So, you must ask yourself, if something we naturally possess is so unattractive why are they clamoring for juicier lips? Another thing which we all have pondered is: if having dark skin is so repulsive, why do women go through all the trouble of tanning and fake-baking it for that "golden glow"? Why don't the revel in their alabaster skin? We are made to think our natural skin color is unattractive and unwanted in society but visit any mansion and you'll likely find some spray-tan bottles or a ticket ready for the hot sun of Aruba. We are not told in the ads that we are beautiful and our skin is golden and glorious, or our full lips are womanly and glamorous. They do not want us to know these things.

I find it HIGHLY disturbing white and black magazines are divided. Why is there OK!, Star!, In Touch! for white women and Ebony, Essence and others for black women? The marketing in the two are completely different. One advertises Chanel and Hermes, the other Rocawear and Apple Bottoms. Just this discovery has made me realize the western world likes to divide race and class, and likes to reap profits from it. By keeping the two races separated with different marketing brands, hairstyles, popular culture and celebrities they are creating two types of consumerism: black consumerism and white consumerism instead of losing business by having one kind and having both races and classes finding appeal to it. Remember slavery (I'm a Canadian so bear with me on the subject, I'm not an expert), well it was created for financial reasons. Modern day capitalism is like a contemporary, en vogue type of slavery. They will divide the classes and keep them separate because there is profit in racism, discrimination and snobbery.

Even Google is in on the discrimination in favor of the lily-hued skin. I attempted to type "Black women in wedding dress" and just received 98% images of White women in black wedding dresses, instead of 98% of black women in white wedding dresses. When I typed in "White woman in wedding dress", of course I received 100% images of white women in wedding dresses. It's shocking. I type in "adorable baby" and the images that come up on Google is 95% white, and even when I typed in "adorable black baby" I get mostly puppies. Google is trying to portray the White person from infancy to marriage and beyond as the IDEAL. This blog is going to prove Google, those divided magazines, those upscale shops, the popular media and those evil capitalists sitting behind their walnut desks smoking a cigar while getting rich, something VERY different.

There aren't enough media outlets giving Black women (and men and kids) the self-esteem boost, the confidence, the acceptance and recognition they deserve. Welcome to "The Colour Centre" and I hope you enjoy my blog.
                                                                                                                Editor:
                                                                                                                M.B

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